Tourism investment in todays budget Minister for Tourism and Major Events Louise Asher said that she was pleased that tourism had been recognised as a significant contributor to the Victorian economy and an employment driver both now and into the future. “This funding will deliver long-term economic benefits to the State by maximising intrastate, interstate and international visitors and help Victoria remain competitive for the tourist dollar,” Ms Asher said. The Coalition Government will support job creation and economic activity by providing the funding to support the following programs over the next four years: · $17 million for Melbourne marketing – this initiative seeks to increase visitors to Melbourne initially through the continued rollout of the very successful Play Melbourne campaign, and the development and subsequent rollout of further campaigns to engage consumers globally. · $14 million for Regional tourism marketing – this initiative seeks to increase visitors to regional Victoria including two dedicated marketing campaigns: an integrated campaign to increase awareness of regional Victorian destinations and experiences in key interstate markets, and a multimedia intrastate campaign to encourage Melburnians to travel to regional Victoria. · $13 million for Air Services attraction – this initiative complements and expands on previous funding to attract air services from priority destinations through working with Melbourne and Avalon Airports in negotiating directly with airlines to introduce or increase air services and undertaking targeted cooperative marketing activities with airlines. • $25.7 million for business events – will increase business event visitors to Melbourne and regional Victoria by supporting the Business Events Fund to attract large, international business events to the Melbourne Convention and Exhibition Centres, supporting the activities of Melbourne Convention Bureau and the MCEC in securing business events for the state. Tourism is a significant economic driver for Victoria, worth $19.6 billion a year or 5.8 per cent of the total Victorian economy. The tourism industry provides jobs for over 200,000 Victorians.
Posted on: Tue, 06 May 2014 09:39:06 +0000
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