Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. In fact, according to the Content Marketing Institute, 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Attending a trade show can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader. However, without the right strategy, these events can be a waste of time, money, energy and patience. Trade show success is about more than remembering to bring business cards, keeping a pen in your pocket, and maintaining a pleasant expression. It’s about demonstrating value, showcasing your ability to fulfill your prospects’ needs, and setting the stage for long-term customer relationships. Here are eight tips to help you get better results from every trade show you attend: Read more at blog.act-on/2014/11/8-ways-to-get-more-value-from-your-next-trade-show/
Posted on: Wed, 19 Nov 2014 22:00:00 +0000
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