Transfer The transfer technique is a means of causing the - TopicsExpress

Transfer The transfer technique is a means of causing the audience to associate their already strong feelings about one thing and associate it with another. An example of this would be an appeal to patriotism. Using an American flag as the backdrop for a spokesperson in an advertisement implies that that person is a trustworthy patriot. Undue trust is formed because the viewer loves his country, not because the spokesperson deserves that trust.

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