Truth. This was the immediate prediction from South African communications specialist, Ruth Golembo, when I asked her for one key trend prediction for 2014. Golembo, who is CEO of Lange 360 Strategic Communications, explained: Truth. Corporate truth: consumers are sick of being misled. They dont have to believe us anymore. Citizen journalism, citizenry, access to information... means that everything you do now has to be authentic, real and true. Tiger wheel you should take note of this fresh idea!!!!!
Posted on: Mon, 24 Mar 2014 21:00:45 +0000
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