Trying to plant stories is something every PR firm in the world does. But no other PR team on Earth is able to manipulate almost the entirety of the media. So many tech journalists are so beholden to Apple, and so afraid of getting blacklisted or chastised, that they obey Steve Jobs ghost-via-press-release. When our own sister site Gizmodo pulled off perhaps the greatest tech scoop of all time, it was essentially sent into a time-out that only expired this month, when they were presumably removed from Apples blacklist, invited to the launch event next week, and allowed to have some fruit snacks and milk with the other kids. So long as people care about iPhones (that is to say, until our generation dies), Apple will keep playing reporters like cheap Zunes. And so long as carefully timed articles about Apples flagship products keep materializing, you should know why: because someone in Cupertino decided you should read them. valleywag.gawker/how-apple-owns-the-media-1630628325
Posted on: Fri, 05 Sep 2014 16:42:53 +0000