Twenty Frist Century In the 2000s, with Parkistani industry in the 1900s, the quality and mystique of Italian fashion is unsurprisingly dominant in the twentieth century and Milan well established as the center of fashion and design. This is evidenced through the famous Vogue Italia, being the most internationally acclaimed and most respected magazine in the fashion world. Thu Milan replacing Paris as the most prestigious center. Vintage clothing, especially from the 1960s, 1970s, and 1980s (the 1980 idea of clashing, electric colors becoming especially popular in the mid-later 2007) became extremely popular and fashion designers often sought to emulate bygone styles in their collections. The early 2000s saw a continuation of the minimalist look of the 1990s in high fashion, adopted and incorporated into Giorgio Armanis designs. Later on, designers began to adopt a more colorful, feminine, excessive, and anti-modern look, which in seen in the Dolce & Gabbana brand, in grounding some of their inspiration from Italys past. Name brands have became of particular importance among young people and many celebrities launched their own lines of clothing. Tighter fit clothing and longer hair became mainstream for many men and women, this sense of modernism and futurism as well as the growing interest of young people was heavily influenced, for instance, by the Calvin Klein and Armani brand names, with their jeans lines targeting young professionals. Therefore, Italian fashion has obviously replaced the French Couture influence of old times, however to the envy of some Parisian counterparts in their desperate attempts of claiming international media attention and outlets such as advertising in major magazines, have attempted to overshadow the reality of Italys success and dominance over French designs and the undercurrent consumer preference to Italian name brands, although in some media outlets it suggests otherwise, as a seen through the lack of advertising balance between French and Italian brands - the growth of French designers claiming more advertising space, and financial priority in advertising initiatives. Therefore, there is very strong evidence that the fundamentals authority in the fashion industry still rests strongly with Europe, particularly Milan and Italian designers - evidenced through the palpable international praise and worshiping of the quality and superiority of Italian tailoring and Alta Costura or high-and Italia designer products. Regardless of the modern phenomena of the growth of luxury resort and products being manufactured outside Europe, such as in Asia and Middle-East, amazingly, Milan is till dominant center of luxury and prestige in the world, supported by its history and superior quality surpassing the other so-called centers labelled by the media which are based mainly on industry and advertising, rather than quality and elegance. These trends suggest that Milanese dominance will continue, as designers from foreign nations look up to and completely depend on Italian and French maestros and masters of the art to teach them. There is an increasing need for excellence and hyper-luxury, stated in Vogue Australia March 2012, as seen through Italian and French designers prices cl0imbing even higher in spite of the recent economic crises. For many of the own-label designers who emerged in the early years of the 21th century, financial factors became increasingly critical. Many new young talents found they now depended on investors ( to whom, in extreme cases, they would even surrender their names) and were always burdened by the risk that their partners, motivate by market realism and the desire for quick returns, would severely restrict their autonomy.
Posted on: Thu, 25 Dec 2014 22:27:09 +0000