Twitter: What to Expect in 2015 Around this time last year, the big question about Twitter was how much would the social network and the companys culture change after going public. The answer, as we now know, is that it would change quite a bit. Twitter enjoyed a honeymoon with Wall Street in its first three months as a public company, with the stock briefly soaring above $70 a share. That came to an abrupt end the day that Twitter released its first earnings report in February. Twitter beat Wall Street estimates for revenue and earnings, but user growth came in below estimates. The stock fell by more than 20% overnight. Some version of that episode has repeated itself after multiple earnings reports since then, forcing Twitters top execs to stress user growth above all else and prove to investors that it is a mainstream service like Facebook. Twitters CEO deputized and then replaced a series of execs to help reignite growth, but with minimal results. Meanwhile, execs pressed for more product ideas. Weve always prioritized growth, one former employee told Mashable for a recent story. But there was more of a banging on the table situation [after the IPO]. The result of those efforts will increasingly be seen throughout the next year. During Twitters first Analyst Day event this month, the companys execs attempted to renew investor confidence by laying out plans to speed up product development and release a wide range of new features. Twitter plans to introduce a curated timeline for new users to reduce the friction of having to find people to follow when first signing up on the social network — and perhaps for existing users who just havent found the most engaging conversations to follow. In that way, Twitter hopes to improve user on-boarding and retention. read on: ow.ly/FkRM3
Posted on: Thu, 04 Dec 2014 08:00:05 +0000
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