U.S. consumer prices recorded their largest increase in more than a year with food prices posting their biggest rise since August 2011. The increase was double what economists had predicted. Its just gotten harder for families to eat. If one of our most basic needs has gotten more expensive how will that impact your ability to sell your products and services? How long before the feds raise interest rates? And if they do, wont that weaken your businesses economy? Get ahead of the problem and mitigate your potential revenue shortfall: instead of discounting your product. offer a grocery gift card with every new appointment or test drive or consultation or pest control service. If your service/product isnt a major purchase, offer the groceries as a gift with purchase (GWP). If it is a major purchase think about offering groceries for a year--a $50 gift card per month for 12 months gives you 12 opportunities to stay in front of your customer and the $600 expense isnt anything different than if you discounted a $4000-$6000 purchase. Get creative NOW! Nobody wants to hear you whine about the economy in August because you failed to take action TODAY.
Posted on: Wed, 18 Jun 2014 01:25:29 +0000