UPM’s lecturers’ research paper on corporate image basks in Emerald limeligh SERDANG, May 30 (UPM) – A joint research paper on corporate image by two lecturers of Universiti Putra Malaysia and their co-researcher from University of Technology Petronas has been selected by the Emerald Group Publishing as its 2014 Highly Commended Paper winner . The research on “Building a unique online corporate identity” was led by Assoc. Prof Dr Zulhamri Abdullah, a corporate branding lecturer who is the director of the Centre of Entrepreneurial Development & Graduate Marketability (CEM) of UPM. His co-researchers are Assoc Prof Dr Yuhanis Abdul Aziz, head of the Department of Management and Marketing of UPM’s Faculty of Economics and Management and Assoc Prof Dr Shahrina Md Nordin, of the Department of Management and Humanities of University of Technology Petronas. Their paper was chosen for the Marketing Intelligence & Planning category by the jury of the UK-based global publisher, whose stated mission is to link research and practice to the benefit of society. more: upm.edu.my/news/details/anugerahemaraldbi
Posted on: Fri, 30 May 2014 07:26:01 +0000
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