Ugly fruits and vegetables need love too, and it all tastes the same in the dark. That’s the message of a new push by French supermarket chain Intermarché, one of the largest in the nation. Its “Les Fruits & Légumes Moches” campaign, which Intermarché waggishly translates as “The Inglorious Fruits and Vegetables,” aims to highlight food waste and the amazingly unnecessary practice of keeping less-then-symmetrical produce out of retail markets... -Matthew Zuras. munchies.vice/articles/france-wants-you-to-eat-ugly-vegetables Watch the video!
Posted on: Sun, 19 Oct 2014 18:27:34 +0000
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