University of SWAT. BBA 1: Top 20 Business Vocabulary Advertising 1 ad (abbr.)advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agency n. company specialising in producing and placing advertisements for clients 4 AIDA abbr. Attention, Interest, Desire, Action - the objective of most advertisements 5 benefit n. advantage of a product or service, usually derived from its features 6 billboard US n. signboard, usually outdoors, for advertising posters; hoarding UK 7 circulation n. average number of copies of a magazine sold in a particular period 8 classified ads n. small advertisements in magazine or newspaper categorised by subject 9 commercial n. paid advertisement on radio or TV 10 coupon n. part of a printed advertisement used for ordering goods, samples etc 11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper 12 eye-catcher US n. something that especially attracts one’s attention - eye-catching adj. 13 features n. special characteristics of a product, usually leading to certain benefits 14 hoarding UK n. signboard, usually outdoors, for advertising posters; billboard US 15 poster n. large sheet of paper, usually illustrated, used as advertisement 16 prime time n. hours on radio & TV with largest audience, esp. the evening hours 17 promote v. to (try to) increase sales of a product by publicising and advertising it 18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 19 target n. objective; what one is aiming at - target audience n. 20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others Banking 1 balance n. the difference between credits and debits in an account 2 bank charges n. money paid to a bank for the bank’s services etc 3 branch n. local office or bureau of a bank 4 check book US n. book containing detachable checks; chequebook UK 5 check US n. written order to a bank to pay the stated sum from one’s account; cheque UK 6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank 7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit 8 current account n. bank a/c from which money may be drawn at any time; checking accountUS 9 debit n. a sum deducted from a bank account, as for a cheque - also v. 10 deposit account n. bank a/c on which interest is paid; savings accountUS 11 fill inUK v. to add written information to a document to make it complete; to fill outUS 12 interest n. money paid for the use of money lent - interest rate n. 13 loan n. money lent by a bank etc and that must be repaid with interest - also v. 14 overdraft n. deficit in a bank account caused by withdrawing more money than is paid in 15 pay in v. [paid, paid] to deposit or put money in to a bank account 16 payee n. person to whom money is paid 17 paying-in slip n. small document recording money that you pay in to a bank account 18 standing order n. an instruction to a bank to make regular payments 19 statement n. a record of transactions in a bank account 20 withdraw v. [-drew, -drawn] to take money out of a bank account – withdrawal
Posted on: Thu, 16 Oct 2014 02:24:04 +0000
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