Univision Communications, Inc., in partnership with government agencies, the Bill, Hillary & Chelsea Clinton Foundation and other nonprofits, has announced an outreach initiative to empower Latino communities. Launched as a multiplatform awareness campaign, Univision Contigo (“Univision With You”) will expand the company’s efforts to serve and empower the 55 million Hispanics living in the United States by boosting their educational attainment, improving their health and well-being, promoting financial literacy and small business entrepreneurship, and strengthening civic engagement. Univision also is partnering with Too Small to Fail — a joint initiative of Next Generation and the Clinton Foundation that works to improve the health and well-being of children up to the age of five — to bolster its efforts and those of its longstanding partners, including the Bill & Melinda Gates Foundation and the U.S. Department of Education, to boost educational attainment among Latinos. To that end, the Univision Contigo campaign will leverage the company’s media assets, including its broadcast and cable TV networks, local television and radio stations, and numerous digital platforms, to reach out to Latinos in the U.S.; eventually, the campaign will be expanded to include grassroots activities. In addition, the initiative’s Web site, UnivisionContigo, will provide online resources and tools — in English and Spanish — to help families assess their situation, set goals, and take steps needed to succeed. Other organizations involved in the initiative include the California Endowment, the Kaiser Family Foundation, the Televisa Foundation, St. Jude Children’s Research Hospital, the League of United Latin American Citizens, the National Association of Latino Elected and Appointed Officials, the National Council of La Raza, the National Hispanic Medical Association, the United States Hispanic Chamber of Commerce, the Congressional Hispanic Caucus Institute, and the White House Initiative on Educational Excellence for Hispanics. We are delighted to partner with Univision so that together we can increase awareness of the importance of early learning with Hispanic families, said Matt James, president and co-founder of Next Generation. Parents and caregivers are their childrens first teachers, and by working with Univisions talent and leaders, we will help Hispanic families get the resources and support they need to prepare their babies and young children for success in school and beyond. Working with Univision, we’ve moved the needle in educating Latinos about the importance of health care coverage, said California Endowment president and CEO Robert K. Ross. People can only take advantage of the Affordable Care Act if they understand how it will impact them. Thanks to our innovative partnership with Univision, weve been able to educate and empower families to make vital health care decisions. - See more at: philanthropynewsdigest.org/news/univision-launches-partnership-with-clinton-foundation-to-empower-latino-communities#sthash.HyyhDo9M.dpuf
Posted on: Fri, 29 Nov 2013 05:38:39 +0000
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