User and traffic segmentation If you have multiple user types, create a landing page for each segment and drive traffic via separate sources. This will enable you to measure your most effective market segmentation. If your landing page has extended logic or geo-targeting capabilities you may be able to create a single page with changing content based on visitor. If this is the case, ensure your tracking can handle these complexities.
Posted on: Tue, 27 Aug 2013 15:35:41 +0000
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