VISION If you dont know where you are going, how will you know when you get there? If you havent defined success, how will you know when you achieved it? Every business must have a clearly defined vision. It is a goal that unites workers and business partners towards a common purpose. It should also help your potential customer or consumer to choose you. The vision is what. What do you want your business to become? This is not to be confused with mission statement which describes the how. Your vision should represent what successful business means to you. Below are some of the best examples of vision statements: Amazon Our [Amazons] vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (Quoted from Amazon) PepsiCo PepsiCos responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. (Quoted from Pepsi Co.) Google “To provide access to the world’s information in one click.” Instagram “Capture and Share the World’s Moments” Once you define the vision, you can then measure your progress
Posted on: Mon, 17 Nov 2014 03:45:50 +0000
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