VITAMINS FOR THE MIND by Ron Reynolds #3711 (Wednesday, December 24, 2014) Words and Emotions Let’s call this message one that addresses the subject of communication – of live, eyeball-to-eyeball contact with someone in which you use words to exchange thoughts and ideas. I hope you’ll agree that personal communication is at the very core of our business; how you present your ‘story’ determines whether a person joins or doesn’t join, purchases the products or doesn’t purchase, and whether they’re excited about the possibilities you’ve presented or merely tolerated your presentation. Someone once wrote, “People may forget what you said to them, but they’ll never forget how you made them feel.” With that thought in mind, an effectively presented message about our products, our opportunity, or both is far more than just rushing through a barrage of facts that you hope will emotionally impact the person you’re talking to. Facts, alone, have no capacity to stir someone’s blood to the point that they feel new hope, stronger determination, greater resolve, and an intensification of desire to take action leading to a better life. Facts, logic, strategy and tactics inform the mind, but until you’ve managed to seize the heart of another person, all of the pertinent facts in the world aren’t likely to get a person to join and to bring with them a passionate and well-defined purpose. Let me present a word-picture that can illustrate for you the difference between words and the emotion behind the words you may use.; imagine one of those little straight pins you find holding a new shirt together. If I threw one of those at you, and the sharp end of the pin struck you, you’d probably jump when it hits; it wouldn’t however, kill you – it would hurt for a second or two and that’s about it. But now imagine a five-foot long iron rod that weighs about ten pounds or more – if I threw one of those at you, and it hit you, you might very well end up dead. Now, think of the pin as being about as effective as the words you speak, and the iron rod as being the emotion behind those words; you see, if I welded a pin (the words) onto the end of the rod (the emotions) and then threw the rod at you, the rod would drive the pin – in the form of my words - right into your very soul. That’s how powerful our ‘measured emotions’ can be. There are many other factors involved in ‘delivering your message’ in a far more powerful way; some of those other factors are your gestures, the intensity of your eye contact, whether you use stories or quotes to illustrate a point, your posture, your vocabulary and how you’re dressed are all an important part of the ‘effectiveness equation’ when conversing with another person. So remember, it’s not ‘what you say’ that moves the emotions of other people – it’s also how you say it – so load your facts and your logic with lots of emotions, and your results will get much better. As I learned from my mentors, when you capture their hearts, their minds will follow. The views expressed on this post are those of Ron Reynolds and do not necessarily reflect the views of AdvoCare.
Posted on: Wed, 24 Dec 2014 13:00:00 +0000
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