Valuation Triples in One Year: LeVP + Shenzhen Capital Group Co. Ltd. LeVP CEO Zhang Zhao shared his thoughts on different areas. Where is the “rib” for BAT in the Internet era? LeVP invented a new model which combined Professional Generated Content (PGC) and Online to Offline (O2O) marketing. We can already connect with consumers without the use of content. In the Internet era, where is the “rib” for BAT? Because there is no such thing as “offline” now, we have to seek the blind spot to strike. Why our “Boonie Bears: To The Rescue” (《熊出没之夺宝熊兵》) animated film could swiftly beat “The Pleasant Sheep” (《喜羊羊》) , which had been popular for years, was because ours is not only in a O2O commerce model, but we have also turned the cinemas into children playgrounds. How to turn films into social media? I think the edge of Chinese-made films over that of Hollywood lies in social media. The core is “who is going to film with who”. It is okay for you to go and watch a Hollywood film alone, but it is hard to watch a Chinese one alone. The characteristic of platform companies is to eliminate the model of box office sale of single movie. This is a model we call “miracle come out from elimination of miracles” General Manager Liu Gang of Shenzhen Capital Group Co. Ltd. also talked about why he has chosen to invest in LeVP with three reasons. First, CEO Zhang Zhao was the first person to tell him the concept of “Internet film company”. He thinks Zhang has set a unique position for his company. On one hand, Zhang has a well-thought-out plan among distribution, sales and the use of Internet. On the other, he has a comprehensive idea of how film industry should produce content. Second, Chinese renowned film director Zhang Yi-mou decided to join LeVP. This is a big thing for Chinese film industry because he is as good as any Hollywood film director. If he chooses to be a producer, Zhang can help nurturing young director. Third, the production of “Tiny Times” has become a big hit among post-80s audience. If you want to read more, please click onto the below link. mp.weixin.qq/s?__biz=MjM5MzM4MTE5Mw%3D%3D&mid=201791887&idx=1&sn=1515829097c63793ceae450e3953b704#rd
Posted on: Wed, 17 Dec 2014 04:17:15 +0000
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