Vee Speers for Pernod Ricard Ricard VO This year, Pernod Ricard gave carte blanche to Australian photographer Vee Speers. The artist has been living in Paris since the 1990’s after taking her first steps in Sydney. Her series “Birthday Party”¸ “Immortal”, and “Bullet Proof” have earned her worldwide recognition. For this edition, Vee Speers chose to focus on the theme of Transmission. This relates to the special year coming ahead for Pernod Ricard: celebrating its 40th anniversary, changing management, changing its organization. Vee Speers chose to present 9 diptychs to embody this. For each duo, she reinterpreted their stories with 9 poetic scenes, each underlining what unites them (a shared expertise, a transfer of know-how, a similar profession) in spite of all the cultural, geographical or generational differences that might keep them apart. They all share a common feature: being one of Pernod Ricard’s 18 000 “créateurs de convivialité”. « 18 employees came from all over the world to take part in this project. Each and every one of them played along with enthusiasm and pride. Seeing these people change with the costumes, listening to their stories and finding a setting that would translate their stories perfectly, what a powerful thing!” explained Vee Speers. As ambassadors of Pernod Ricards commitment to contemporary art, they reflect a historical approach inherited from founder Paul Ricard. _______ FOLLOW LIPSapp Hits92 Radio _______ FB: r-js/1nNhEli / TW: r-js/1k0nYET / Listen to LIPSapp Hits92 Radio r-js/1dOIQ18 #frankocean #edsheeran #elliegoulding #ournameisfun #maroon5
Posted on: Thu, 02 Oct 2014 15:36:14 +0000
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