Video Ad Company YuMe Launches “Video Reach” For Brand - TopicsExpress

Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers ift.tt/1g2QPmJ YuMe, a video ad company that went public last year, today announced the launch of a new brand called Video Reach. Senior Vice President of Marketing Ed Haslam told me via email that, like YuMe’s Connected Audience Network, Video Reach enables programmatic buying and selling of video advertising. The difference, he said, is that Video Reach was built for agency trading desks and TV brand… Read More

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