Visual Storytelling can Move the Needle for stakeholders. DORA sought the expertise of TouchPoint Strategic visual storytelling “to move the needle.” for three Stakeholder Audiences – employees, licensees, and the public. “Cookie’s Story” was created! The visual story featured two extraordinary women: Cookie, a speech pathologist faced with an enormous regulatory issue that could end her 30-year career and more importantly her ability to change the lives of children with facing communication challenges, and, Lisa, a DORA Program Manager who jumped through hoops to “save the day!” This insightfully crafted story was an opportunity to establish the emotional and intellectual relevance of the DORA Mission and Vision for all respective audiences.
Posted on: Sat, 03 Jan 2015 17:52:11 +0000
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