WHY DO WE ‘ANTHROPOMORPHIZE’ OUR PETS…? The term anthropomorphism was coined by the Greek philosopher Xenophanes when describing the similarity between religious believers and their gods — that is, Greek gods were depicted having light skin and blue eyes while African gods had dark skin and brown eyes. Neuroscience research has shown that similar brain regions are involved when we think about the behavior of both humans and of nonhuman entities, suggesting that anthropomorphism may be using similar processes as those used for thinking about other people. Anthropomorphism carries many important implications. For example, thinking of a nonhuman entity in human ways renders it worthy of moral care and consideration. In addition, anthropomorphized entities become responsible for their own actions — that is, they become deserving of punishment and reward. Although we like to anthropomorphize, we do not assign human qualities to each and every single object we encounter. What accounts for this selectivity? One factor is similarity. An entity is more likely to be anthropomorphized if it appears to have many traits similar to those of humans (for example, through humanlike movements or physical features such as a face). Various motivations may also influence anthropomorphism. For example, lacking social connections with other people might motivate lonely individuals to seek out connections from nonhuman items. Anthropomorphism helps us to simplify and make more sense of complicated entities.
Posted on: Sat, 10 May 2014 14:57:11 +0000
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