#WTFFacts! Missed calls are also used extensively for marketing - TopicsExpress

#WTFFacts! Missed calls are also used extensively for marketing purposes. Some television channels offer a missed call service to viewers who wish to be alerted about specific show timings. The missed call is also popular in Africa, the Philippines, and Bangladesh, but in India, it has been converted into a business now estimated at over $100m (£60m). Delhi-based technology writer Prasanto K Roy says a start-up, ZipDial, lets over 100 companies such as Proctor & Gamble, Cadbury, Colgate and Disney allow customers to request a sample or service or give feedback, all via a missed call. The service is also being used for political recruitment. Indias newest political party - Aam Aadmi Party (or Common Man Party) - which now rules Delhi, launched a membership drive earlier this month by urging citizens to give a missed call to their phone number. The AAP officers would then get in touch with the callers and get them formally enrolled into the party. The AAP claims it has added more than 700,000 people to the party through missed calls in less than a month.

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