WZZM has an opening for a Marketing Director. Feel free to forward this ad and link to their opening. (Applications are taken through this link.) WZZM 13, the Gannett owned ABC affiliate in the 40th market in beautiful West Michigan, is seeking candidates for Marketing Director. We seek candidates who want to apply every ounce of their leadership, creative and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across media: on-air, online, on social, tablet, mobile, experiential. Key spheres of ownership include driving the strategy and implementation of the following: • Brand, Ratings, Digital Product and Revenue Growth Strategies • Creative & Media Strategies • Initiative and Campaign Management • Content Distribution Strategy, Initiative Planning and Relationship Management • Social Media Strategy and platform management efforts in partnership with station’s digital/social leadership • Team Leadership and Budget Requirements: • At least 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required). • Firsthand, working knowledge of on-air promotion production techniques, and familiarity with current production techniques. • Has a successful track record of translating broadcast designs and concepts to interactive digital and social media campaigns. • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign, search (SEO and SEM), retargeting, social media, mobile marketing, etc. • Experience with on-air planning and ability to manage and maximize station’s promotional inventory in order to drive viewership and other business goals. • Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties. • Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once. • Comfortable working non-traditional hours to compete in breaking news situations. Ideal candidates are effective communicators who are able to present and justify thoughts, ideas and decisions. They have excellent verbal and written communication skills and know how to tailor all communications to the intended audience. They can organize and develop presentations that effectively sell a strategy, tell a story and can persuasively sell ideas/media plans/budgets/strategies to all stakeholders. bit.ly/1uUGRBe
Posted on: Wed, 12 Nov 2014 21:14:21 +0000
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