Was updating my CV today and I realized I could lay claim to this win since 90% of its editorial content and kumpas ay galing sa akin (kahit parang salingpusa lang ako sa PR write-up nila): the #WhipIt campaign I oversaw had editorial content produced by yours truly which was deemed fit to win in the Spark Awards for Media Excellence last month in Singapore. They liked the integration of real womens issues in a commercial campaign, and for that, Id like to thank all my friends, colleagues and peers who helped participate in this endeavor nung kinukulit ko kayo. Maraming salamat din sa mga pumuna at sana sa pagpupuna ninyo ay may gina(ga)wa kayong kontrapuntal na ikabubuti ng kababaihan kung sa tingin niyoy di ito nagagampanan ng pinupuna ninyo. Anupaman, mabuhay ang kababaihan at peminismo, commercial man or alternative. Whatever works to get the message out there, teh. Whatever works. Bow.
Posted on: Tue, 30 Sep 2014 02:23:32 +0000
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