We decided to experiment with a new, super-long article format - TopicsExpress

We decided to experiment with a new, super-long article format akin to slow live blogging. When we looked at the traffic charts below, our jaws dropped. Heres what we learned about long form stories--and why quality, not velocity, is the future of online news. Really interesting conclusion, and for anyone who believes in the power of online serialized & extended storytelling, actual hard data to chew over. (See the comments for the back-&-forth.) Credit to Gary Arndt for spotting this.

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