We have all probably used it many times during our lives, but something as trivial as a typeface has a rich history. Helvetica was born in Switzerland at the Haas Type Foundry designed by Max Miedinger & Eduard Hoffman It was first known as Neue Haas Grotesk but was changed to Helvetica after the Latin name for Switzerland. Over 40 companies use it as their logo worldwide, including 3M, BMW, Lufthansa, Jeep and American Apparel. They like it for its uniformed and clear lettering. The New York Subway adopted Helvetica in 1980 to replace their old, confusing signage. The new signs and font would makes its way into the system by 1989, featuring the iconic white on black lettering. In 2007, Helvetica even got its own documentary film, although it wasnt released as a feature film, it got critical acclaim. Lastly some graphic designers shun the font, as its pre packed with operating systems and software and claim it is Too Mainstream. But there is no denying the power of Helvetica. This video took about 765 photos to create. Thanks for watching our video guide, Solopress - Print Delivered Tomorrow solopress Music: Crazy Glue (Instrumental Version) by Josh Woodward - joshwoodward For lots of other creative inspiration, please subscribe to our YouTube channel (youtube/solopress) and visit our blog (blog.solopress).
Posted on: Fri, 16 Jan 2015 11:32:12 +0000
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