We have an opening for Director of Marketing in Miami, Florida. Please PM if you qualify and are interested. Position Description: 1Sale is looking for a Director of Marketing who is able to demonstrate a progressive track record of success within their career and have a sound commercial business understanding in e-commerce. Other useful skills would be experiences relating to brand management, new business development, affiliate marketing, and more. The successful candidate will have a Marketing or Business Administration related degree, preferably a corresponding Master’s degree and should also have marketing related professional qualifications. They may also have experience within e-commerce flash sites and be an experienced executive at this level. Responsible for strategy, execution & performance of SEO, Online Media, Affiliate, Web Analytics, Social Media, Creative Design and user experience for 1Sale. Manage the development and optimization of online marketing programs intended to drive traffic and sales to our sites. Responsibilities: - Develop and execute a successful online marketing plan to optimize current programs and maximizing site traffic - Manage and build a marketing team as needed - Create, execute and report on testing programs for optimization of all online programs - Oversee the development of web analysis and reporting that will effectively measure and communicate online marketing program performance and ROI - Partner with internal business groups to effectively execute business strategies - Full P&L responsibilities for all corporate marketing efforts - Drive traffic to internet sites through search engines, keywords, banner placements and other means deemed appropriate - Communicate frequently within the Marketing, Development and Creative teams to constantly improve appearance, content and navigation throughout the website; - Work within the Marketing, Development and Creative teams to improve site performance visibility - Manage the copyrighting function to ensure proper detailed attribute descriptions and legal representation of merchandise - Hold regular meetings with the Buying team for updated information on merchandise, trends, availability of promotion, etc. - Work closely with internal and external resources in the development and execution of marketing strategies - Optimize website content and ensure both search engine visibility and favorable user experience - Build business by digital word of mouth marketing, consumer awareness and promotions - Identify opportunities for increased conversion and drive sales growth through implementation - Oversee online marketing – budget, ROI justification and team management – search, SEO, Affiliate and Email - Create a segmentation strategy for email that maximizes life cycle of customers – increase 2nd order rate and grow email database - Set, document and uphold all department standards and procedures - Performs other duties as assigned Qualifications: - Bachelors degree in Business, Marketing, or Communications, MBA preferred - 7+ years e-commerce online marketing experience - Strong experience with SEO, SEM, PPC, SEO and other online marketing efforts - Collaborative work style - Strong interpersonal, written and verbal communication skills - Ability to manage multiple priorities and meet deadlines - Proven track record in bringing a blend of creativity, business acumen and passion to produce meaningful and sustained online marketing effort - Established network of business and vendor relationships in e-commerce space
Posted on: Fri, 17 Jan 2014 17:37:20 +0000
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