We have designed a pilot MOOC (Massive Open Online Course), “Search and Social Media Marketing for International Business”. This is a free online course that will provide information for businesses who want to gain a better understanding of social media in the workplace and enhance international trade prospects. The course combines the latest thinking from academic research and commercial insights contributed by 16 digitally savvy professionals who share their experiences and advice in these videos. This course is widely accessible for everyone, free-of-charge and discusses the following topics: 1. Personal branding online 2. Twitter 3. Search Engine Optimisation (SEO) 4. Use of social media for international business development 5. Facebook 6. YouTube 7. LinkedIn 8. Google+ 9. Copywriting online 10. Online legal considerations 11. Reporting and monitoring online 12. Blogging The link to our pilot MOOC can be found here: goo.gl/cMji0W
Posted on: Sun, 08 Sep 2013 12:41:12 +0000
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