We have played homage to this classic 60s advertisement by giving it a fresh touch! Heres Wellbee supporting the End Polio Now campaign. Some background about the Wellbee campaign: This 1963 United States poster featured Center for Disease Controls national symbol of public health, the Wellbee, who was depicted here encouraging the public to receive an oral polio vaccine. CDC used the Wellbee in its comprehensive marketing campaign that used newspapers, posters, leaflets, radio and television, as well as personal appearances at public health events. Wellbee’s first assignment was to sponsor Sabin Type-II oral polio vaccine campaigns across the United States. Later, Wellbee’s character was incorporated into other health promotion campaigns including diphtheria and tetanus immunizations, hand-washing, physical fitness, and injury prevention.
Posted on: Mon, 19 Jan 2015 01:41:44 +0000
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