We left with many great takeaways from todays Technology Roundtable! Thank you Michael Winn from RB Oppenheim Associates for sharing such important knowledge on optimizing our organizations digital communications! Some takeaway points from today: - Updating NEW content on your organizations website and social media increases your search engine optimization (SEO) - Be aware of which messaging tactics your competitors are using, the web go-getter gets more support from the search engines! - Use Google Analytics to determine which content your audience enjoys most, use that data when developing new content in the future - Sync your digital channels and re-post, (i.e. publish your newsletter on your Facebook and Twitter, share interesting Facebook posts on your blog or newsletter, etc). Good for your members/audience who only consume select media and great for your SEO - Can you tell your companys story and values in pictures? A great point to think about when developing content! - Recommended resources to learn more about social media and web communications: Mashable , Social Media Today , AllFacebook , and Altimeter Group
Posted on: Wed, 22 Jan 2014 20:07:21 +0000
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