We were not starting a charity. We were in the coffee business. I needed to start a business that could partner with farmers like Dukale in order to gain access to markets. Where no infrastructure existed, I had to find a way to create it through distribution and cafes in New York that would introduce Fair Trade coffee by Dukale and others directly to consumers. The business Dukale inspired, Laughing Man Worldwide, reinvests 100% of its profits in its partnerships with farmers. Laughing Man Worldwide approaches farmers as equals in pursuit of a shared dream. Working together, we learn from each other, and slowly we begin to redefine what it means to do business and what it means to be happy....fastcoexist/3022172/how-hugh-jackman-became-a-fair-trade-coffee-entrepreneur
Posted on: Tue, 04 Mar 2014 05:22:07 +0000
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