Weightless Indices That Do Matter. Companies usually concentrate on the indices that can be measured statistically - tons of paper wasted, money frittered away, hours wasted on leisure and the like. I think thats the reason customer complaints that arent easily measured dont weigh much on their scales. Its not easy to measure how wearisome it is to stand on the queue while waiting at the bank. I think the pensioners in Nigeria can tell that tale better. Its not easy to measure the dissatisfaction of a customer who doesnt slim down due after downing many tablets of a peddled almighty herbal supplement. Its difficult to objectively measure the psychological torture of a sniggering remark made by a bank cashier to a customer who couldnt spell his or her name. These things are difficult to measure. They lack the weightiness of matter. Its difficult to attach percentiles or the the dots of decimals to them. But, in all, we find that those indices actually influence patronage of our businesses.
Posted on: Mon, 13 Oct 2014 11:35:04 +0000
Trending Topics
Recently Viewed Topics
© 2015