Welcome to 2015 everyone! The start of a new year means the start of new events, new projects, new opportunities and new relationships. January is the month to get all your ducks in a row and ready for what the rest of the year has in store. It is time to look at your planning for the year and find ways to increase your efficiency in certain areas to make sure that you are able to be focused on the big projects that lie ahead of you. As event planners, time is never on your side. Always scrambling last minute to get that one last contract in or make sure that you have enough food to make sure that all your attendees are happy. If you can find a way to save a little extra time here and there, I know you are going to take it! After all, 45% of planners are only getting 3-4 hours of sleep every night during the event. You need to gain back time and automation of some of your day to day social media tasks can help with that. Let’s dive right in and see how social media automation can help you with event promotion and good upkeep of your brands reputation. First, we will address the elephant in the room – The belief that automation will make you seem like a robot, fake and your audience won’t like it. That is not the case if you do this right. People who utilize social media automation tools are able to gain back essential time to work on other tasks and really nurture their social media community. It is all about balance and learning what you can automate and what needs to be kept real. - See more at: blog.etouches/tips-and-tools/to-automate-or-not-to-automate-social-media-that-is-the-question/#sthash.Om5Sq8P4.dpuf
Posted on: Wed, 07 Jan 2015 21:35:00 +0000