Well Go VP Jason Pfardrescher calls Taiwanese produced action feature a “Moulin Rouge meets Greece” movie that is a Chinese musical within a sub-genre of action-comedy. Written, directed and starring Jay Chou, Well Go caught wind of the film through its Taipei office. “We went on set,” noted Pfardrescher. “Jay has an audience within the Chinese community [in the U.S.] due to his work on The Green Hornet (2011).” Acknowledging that there are “not a lot of Chinese musicals out there,” the film had its North American premiere at the recent New York Asian Film Festival and is running its PR campaigns alongside its festival runs which includes the Asian Film Festival of Dallas which ends Thursday. “In terms of advertising, we’re going to Chinese publications that target that population,” said Pfardrescher. We hope reviews will get to a wider audience, but we’re realistic too. It’s not going to be a film for everyone.” Pfardrescher said the film opened against Pacific Rim in Taiwan, placing second at the box office there. The Rooftop will open in 15 markets with 17 runs Friday and will expand based on performance. Added Pfardrescher: For Chinese focused films, the widest you can achieve is 30 markets.” deadline/2013/07/specialty-b-o-preview-only-god-forgives-girl-most-likely-blackfish-the-act-of-killing-the-rooftop/
Posted on: Fri, 19 Jul 2013 05:08:44 +0000
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