Well, this is fun. And, frankly, reminds me of that so-bad-its-awesome movie Night at the Roxbury with Will Ferrell and Chris Kattan head-bobbing to this song that will now be stuck in your head for the rest of the day. Working with Fred & Farid Shanghai, Sennheiser has released an interactive music video that can be controlled by someone in front of an activated webcam. The experience is aimed at promoting the company’s Momentum Duo headphones, and highlights the better listening experience one can achieve with headphones. When a user moves their head from left to right, the video shifts between two scenes — one in which 14-year-old piano prodigy A Bu does his thing and another in which soprano Bingbing Wang belts out some operatics. The genesis behind the idea, Fred & Farid tells us, is that, “Our heads have always moved to the rhythm of music. What if music could follow the movement of our heads?” You can check out the interactive experience here. To switch from Chinese to English, just click the “EN” button in the lower right hand corner after the intro. You can also view a tutorial video here: And the making of video here: Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. JOIN US! Marketing Land’s SMX Social Media Marketing show comes to Las Vegas in November, with brand speakers from Coca-Cola, Comedy Central, Denny’s, the LA Kings and others. Sessions cover platforms like Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+ and LinkedIn, as well as social media strategies and tactics. Learn more! (Some images used under license from Shutterstock.) The latest analyses, insights and strategies that inspire CMOs and marketers everywhere. Via:: Marketing Land
Posted on: Sun, 02 Nov 2014 02:11:14 +0000
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