Well were almost at the end of the month, so heres a quick update on the Google analytics around the JW.org campaign this month. August has shown consistently about a 180% increase in worldwide searches on the term JW.org on google compared with 2013 - statistically there is a direct correlation between keyword searches and website traffic. The graph below shows the blue line as searches on jw.org and the red dotted line as the searches on the term Jehovahs Witnesses The best days for search activity were August 9th, 10th, 13th, 16th and 17th with the 13th just slightly being the best day of the month in terms of overall activity (clearly we are not a superstitious bunch). But the most surprising data is where the search activity came from. The top 5 countries in terms of improved trending on searches were Zambia, Angola and Congo (DRC), Ghana and Nigeria and not Western countries. The increases in traffic in the developed world were generally lower than in developing countries. If you think that jw.org is just for countries with high Internet penetration, think again. The data shows exactly the opposite. In fact, Africa had easily the greatest response to the campaign if search data is anything to go by. The top associated search term was not African in nature, but actually jw.org en linea or jw.org on line in Spanish, and that was up 250% on normal month-to-month traffic. You can do this analysis yourself by going to the Google Trends website (google/trends/explore#q=jw.org%2C%20%2Fm%2F0dtdq&date=1%2F2008%2081m&cmpt=q) Enjoy!
Posted on: Sun, 31 Aug 2014 18:06:19 +0000
Trending Topics
Recently Viewed Topics
© 2015