Wetzels Pretzels twists up product story on digital signage 不單是產品內容還要有故事 Wetzels Pretzels recently unveiled its new digital menu boards that showcase its Wetzel Men — animated cartoon bakers creating the brands signature products such as the Wetzel Bitz, Wetzel Dogs, Sinful Cinnamon Pretzels and more. The project took about nine months from conception to installation. Appropriately, the first of these animated digital boards was unveiled in November at Wetzels Disneyland location, in the Downtown Disney District in Anaheim, California. The videos play in rotation every five minutes throughout the day. When they arent showing, there are photos of the food displayed on the digital boards. Each one-minute film kicks off with one of Wetzels animated baker boys pulling back a curtain and stepping to the forefront of the boards. The curtain is then lifted off to showcase a handful of animated baker boys who are creating various offerings in a giant kitchen to entertain those in line or passersby. the idea to create video-inspired boards (there are three needed to showcase the films start to finish) came about because he wasnt impressed with how most brands were approaching digital menus. most of them boring. Wetzels itself had switched to digital menu boards about five years ago, but wanted to take things a bit further. The animated digital boards also hit on another trend: video marketing. The digital video boards are currently installed in 15 stores in Wetzel Pretzels 275-plus-unit system. Because of their early success, Phelps expects them to be entirely rolled out in 2015. They are standard for all new stores. youtu.be/1fXJk37IpKw
Posted on: Mon, 05 Jan 2015 02:11:47 +0000
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