We’ve asked Oriflame’s Principal Claims Communication - TopicsExpress



          

We’ve asked Oriflame’s Principal Claims Communication Scientist, Dean Hickey to answer this and some other questions. Because the sun is good for us, isn’t it? - Of course, enjoying the sun in moderate doses is good for us. Unfortunately, the sun can also have negative effects on your skin. Not only do the sun’s UV-rays contribute to skin ageing by increasing wrinkles and hyperpigmentation but they also can result in sunburn, and at worst, increase the risk of developing skin cancer. How can we protect ourselves against these effects? - There are simple but important rules that we all must remember. Firstly, limit the time in the midday sun, from 11 a.m. till 3 p.m. Wear protective clothing, a hat with wide brim and sunglasses to protect your face and eyes. And most importantly, use reliable sun protection every time you’re out in the sun. Speaking about reliable sun protection, what’s special about the new Sunzone range? - For the first time, we’ve incorporated Cellular Protection Technology into our products, combining effective UVA and UVB filters with antioxidant Vitamin E. These elements work together to protect your skin from sun damage. After sun exposure, we recommend using our Sun Zone After Sun products to help the skin recover. All of our Sun Zone formulas are water-resistant – but don’t forget to re-apply them at least every 2 hours, and more often if you are swimming or sweating. And we hope you’ll like the new lighter textures and pleasant fragrances. And how to pick the right sun protection? The Sun Zone range offers a variety in SPF, pleasant textures & packaging formats for the whole family! When it comes to choosing the right sun protection it’s vital to think about the following factors: The time of the day: you need the strongest SPF between 11 am – 3 pm, when the sun is the strongest; The environment: snow, sand and water reflect up to 90% of sunlight, increasing its damaging potential; Skin type: if your skin is sun-sensitive or very fair, you should be very careful in the sun and use a higher SPF. Weather: don’t get tricked by wind that has cooling effect, or clouds that let through a large amount of UV-rays. Use sun protection! Is that true that we need a special sun care for the face? - Yes, these are tailor-made for extra delicate facial skin. Use our Sun Zone facial sun protection products – they contain even more caring, moisturising ingredients and additionally have anti-ageing benefits. How do I apply sun protection properly? Start 20 minutes before going out in the sun – to allow some time for the product to absorb and start working. Use a handful of cream (approximately 30ml) to cover the entire body (and no less). Pay extra attention to the most exposed areas, like ears, hands, neck and knees. And be sure to calm down the skin after sunbathing – Sunzone After Sun lotions enriched with Aloe Vera will do this job perfectly!
Posted on: Tue, 04 Jun 2013 21:46:10 +0000

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