What are the skills that the modern marketer needs? In this - TopicsExpress

What are the skills that the modern marketer needs? In this article on the CMO of the future, Peter Sena of Digital Surgeons says knowing code or knowing to speak the language is essential - A recent prediction from the IDC states that 50 percent of the new marketing hires in 2013 will have a technical background... it just means they need to understand how the pieces fit together. If you don’t know what kind of stack you have or the difference between front-end and back-end code, you should start spending more time with your team and agency partners. buff.ly/1qx0rvv

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