What are your unshakable beliefs about what your customers want? - TopicsExpress

What are your unshakable beliefs about what your customers want? One thing is to know what your customers want to do, another is to understand how they intend to get it done. It’s easy to look at their goals and tell yourself that your product will match their needs. However, if you don’t understand their internal philosophy about what they are doing and why they are doing it, you may find that they consider your product a complete failure. Competing companies can have the same goals but radically different strategies about how to achieve them. Dont get caught in the trap assuming you know what your customers want. Full article at ow.ly/AzrBE #killerquestion #bookexcerpt #ceo #innovation

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