What does SUPERBRANDS mean? Below is taken from an excerpt from wikipedia. Superbrands was founded by advertising executive Marcel Knobil in London in 1994. It began as a radio show on GLR (now BBC Radio London), which was aimed at giving ordinary customers an insight into the significant brands that touched their lives. Due to the success of the show the Superbrand organization was founded in 1995. In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up of notable experts in the branding and marketing communication industry as well as experts from local and international blue-chip organisations. Brands that are rated highly by both the council and consumers are eligible for inclusion in a Superbrands project. Step 1 Study: an independent study elects the strongest brands of the country called Superbrands. Step 2 Reward and Knowledge; Superbrands Seal of Excellence, The Superbrands book. In some countries they also hold seminars and Awards ceremonies. For more information kindly check: en.wikipedia.org/wiki/Superbrands This is ROYALE and we are very proud to be part of this world-class company with world-class products and good morals and values which stands out from the rest.
Posted on: Tue, 20 May 2014 05:09:54 +0000
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