What is Cisco CMO Blair Christie referring to when she says data is changing the dynamic between marketing and sales? Marketing Automation *To streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. Which Can Include: Demand generation Inbound marketing automation Lead scoring Outbound marketing Online marketing platform Real-time marketing Predictive analytics And, more. Social Listening *Social insights that drive real business results....Identify and analyze conversations about your company, products and competitors with the leading social media monitoring and engagement tools. Route important insights to sales, customer service, PR and community managers for outreach and engagement. The end game here is to turn over prospect information to the sales team that enables them to prepare a more comprehensive scope and impact revenue dollars. I think Ms. Christie says it best in just under a few minutes.
Posted on: Sat, 04 Oct 2014 21:41:14 +0000
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