What is Professional Email Marketing ? Email marketing is the use of electronic mail to deliver a commercial message to a large group of people. It is commonly employed to solicit business and donations, as well as provide exposure for advertising material. However, any email communication that is designed to facilitate business relationships or to increase brand awareness qualifies as email marketing. Professional Email MarketingProfessional email marketing employs the same concept but has additional components that enable the email marketing to be more engaging to the target as well as more beneficial to the marketer: Campaign Creation This tool enables the marketer to structure and organize the large volume of intended email messages in terms of theme, schedule and brand. Rich Content Integration The campaign creator uses the drag-and-drop editor in addition to templates to add video, audio and graphics as elements of the email messages. Online Reporting This is a tool which allows the marketer to effectively record the implementation of email marketing campaigns. Tracking options include recording bounced or undeliverable emails and the rate at which delivered emails are opened. Permission Based List Building This feature is also referred to as the double opt-in component of the message which provides the recipient with a sign-up box indicating approval of contact which is confirmed by a follow-up email. Mailing List Management This allows for the compilation of the contact information into database which can then be organized, edited and increased as needed. Unsubscribe Feature This component of the message allows the recipient to easily remove their contact information from future campaign lists should they not want to participate in the marketers targeted promotions. Additional Benefits of Professional Email Marketing Improved Business Communication Emails are organized and project a professional image. Targeted Marketing Promotions can be customized using list management tools to incorporate desired demographics. Cost Effective Eliminates the cost of traditional marketing while broadening coverage area. Environmentally Responsible No ink, no paper. EasySendMail offers you everything you need to run successful email marketing campaigns. You dont just blast emails out, you track, analyze, and learn about your clients to improve your ROI, conversions, and sales.
Posted on: Wed, 27 Nov 2013 10:36:17 +0000
Trending Topics
Recently Viewed Topics
© 2015