What the Loss of Keyword Data Really Means Quick summary: Changes only affect how we measure and report SEO performance. Organic traffic from Google can no longer be tracked at a keyword level via analytics. There will be a limited amount of keyword referral data available in Google Webmaster Tools. No longer have visibility into traffic numbers: Brand / Non-Brand. Long-Tail Performance. By Keyword Group. Decrease in visibility for new keyword opportunities based on analytics data. We need to use a different metric set to understand SEO performance. We should expand the number of keywords we check rankings for in Google that correlate to high performance URLs. Again, SEO still works the same way. But, not having keyword performance data affects SEO practitioners and digital marketers in two distinct ways.
Posted on: Thu, 29 May 2014 20:30:00 +0000
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