When This Man Asked For Divorce, His Wife has One Final Request. Watch This Heart Touching Video Procter & Gamble China had released their latest Rejoice shampoo commercial on October this year. And it is different from a typical shampoo commercial focusing on the ability of the shampoo to combat split ends or the ability to give silky and shiny hair. The ad pays attention to the alarming rapid growth rate of divorce in China and with this, “Rejoice found a powerful reason to give love a fighting chance.” Brace yourself because it is not a “no more tears” kind of shampoo advertisement. Leo Brunett Hong Kong created a commercial for Procter & Gamble’s Rejoice shampoo that acts as a marriage counselor. The four-and-a-half-minute ad shows a couple on the brink of divorce, but the wife will only sign the papers under one condition: “I’d like you to hold me, once a day, in the next month,” the wife says. Thus begins their journey in which the wife makes her husband travel to different places significant to their relationship like where he proposed, where they had their first kiss and where they met, then asks for the hug. Though there are no scene, where the wife had her hair-washing using the shampoo, the husband touches the hair of his wife every time they meet, from simple touch to wistful hair stroking and even hair smelling. What happens in the end? Bet, you’ve already figured it out. In the end of the video, Rejoice claims that more than 3.5 million couples divorced in China last year and more than 82,000 chose to remarry each other. This ad garnered over 40 million views in just four weeks as what the ad agency claims. The campaign attracted 8.5 million participants with two million moments of love shared and 17 million online interactions to-date. Terence Lam, P&G Greater China haircare marketing general manager, said, We believe that no matter how complicated relationships can be, theres always a way to smooth things up. As a brand devoted to smoothness and love, this is a position worth taking, having a strong point of view on this cultural phenomenon. The ad agency even created the hashtag “IBelieveInLoveAgain. Many netizens worldwide loved it and raised their praises about the creative and poignant advertisement. What about you? Do you also like it? Don’t forget to share it. You’ll never know, you might save a couple almost giving up on each other.
Posted on: Sat, 08 Nov 2014 23:08:59 +0000
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