When selecting the top benefits of sustainability, 25% of - TopicsExpress

When selecting the top benefits of sustainability, 25% of respondents this year picked improved innovation in products and services, compared with 16% who selected this in 2010. Business model and process innovations also rank among the perceived advantages, with 22% of respondents choosing this, compared with 15% last year. When companies create quantifiable value for society as well as shareholders, those firms can be more profitable and become the foundation of a stronger portfolio. Across all investment types (cash, fixed income, equities, venture, real estate) human, social, and environmental impact can be quantified, scored and valued – and linked to profit and shareholder value. Yet, investors, advisers and brokers are ignoring this potential today. 21st century investors and their fiduciaries will capture this potential upside of a better world and strong portfolios. humansustainabilityinstitute/index.php?option=com_content&view=article&id=53&Itemid=34

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