“When the buying stops, the killing can, too.” WildAid’s mantra, translated into Chinese, has permeated China’s culture and society – a remarkable achievement in the mission to stamp out the US$10b illegal wildlife trade. In this two part interview with Peter Knights, WildAid’s Executive Director, I delve into what it will take to win the race for new Chinese thinking. WildAid’s mission is to save endangered species that include elephants, rhino and tigers, by ending the illegal wildlife trade in our lifetime. It is the only organization with a laser focus on reducing the demand for these animal products, and they do this through public awareness campaigns featuring celebrity activists Yao Ming, Jackie Chan, Sir Richard Branson, Leonardo DiCaprio, and many more. Working on a shoestring budget, WildAid are leveraging well over US$200 million in pro-bono media support, and reaching one billion people every week. The most recent reports on WildAid’s shark fin campaigns in China show a demand reduction of up to 70% for shark fin soup, the result of appealing to people’s............... savingthewild/2014/07/wildaid-the-race-for-new-chinese-thinking/
Posted on: Tue, 29 Jul 2014 02:19:40 +0000
Trending Topics
Recently Viewed Topics
© 2015