When you close the deal, dont even consider closing the relationship youve worked so hard to bring to the table. Customer Relationship Marketing (CRM) picks up where transaction driven marketing leaves off. If you want loyalty, repeat business and a stream of referrals, you have to nurture client relationships. Here are just a few ideas: - Your E-Mail Database is critical to developing customers for life. Make a point of using the information youve gathered. For example, send clients a mix of reminders of important dates such as anniversaries, birthdays, special events, festivals, offers, etc. - Maximize client loyalty by concentrating on what they want, not what you want. - Use your website and email to identify and provide added value: - Gain insights through brief one-to-one surveys. Even a simple check-the-box e-mail question is effective when youre asking your customers what they want, what they need and what they think. The secret to getting profitable, repeat and referral business is: Dont take satisfied clients for granted!
Posted on: Sat, 26 Oct 2013 08:41:12 +0000
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