Which consumer segment’s spending power is growing the fastest in the US? (You may be surprised by the answer). In our latest customer science blogpost, Jessie Deye from dunnhumbyUSA talks about the importance of looking beyond general demographics to drill down into more detailed insight: what areas of the store are important? and how are shopping behaviors varying over time? dunnhumby/go-beyond-demographics-engage-consumers-fastest-growing-spending-power
Posted on: Fri, 17 Oct 2014 08:39:12 +0000
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