While cities like Mumbai and Delhi currently have thriving streams of dance, art, film, music and theatre, more concert venues and galleries and theatre groups than ever before, and enough of a mainstream circuit to warrant underground and indie spin-offs, these facts are barely reflected in how culture journalism is written—and read—online. Our landscape is heavily populated with young readers who have a strong preference for bite-sized, photo-friendly, entertainment-driven content that, in tone and presentation, mimics the social media they spend most of their time on. In a space occupied by breaking-news feeds, cat blogs and burger memes, culture journalists are the Luddites, strangely wedded to the print tradition of headline-body text-photo, and not terribly competent at engaging with their audience beyond registering how many eyeballs they’ve clocked. In Perspectives, Nayantara Kilachand on how to bring cultural journalism into the digital age.
Posted on: Wed, 18 Jun 2014 10:30:00 +0000
Trending Topics
Recently Viewed Topics
© 2015