While direct mail or television and radio advertising used to be the best way to reach consumers, it is quickly being replaced by email marketing. With more than 1 billion email users worldwide, businesses are realizing that targeting inboxes is a great way to share news and promotional information with their customers. From newsletters and promotional coupons to catalogs and surveys, businesses are using email marketing in a variety of ways to connect with their customers. Email marketing works in essentially the same way as direct marketing does. However, instead of sending fliers and coupons to a customers home, businesses send emails to them instead. The benefit to email marketing over direct mail advertising is that businesses are better able to track who is opening their mail and who is actually using and reading whats sent out. To help with this form of marketing, many businesses employ email marketing services, which provide all the tools and software needed to create a campaign. Specifically, these services provide businesses with templates to design and create a variety of email marketing campaigns, as well as the ability to send out a large number of emails at one time. Call AAA Computer Design at 561-718-1148 for additional information on this service and other services we offer.
Posted on: Mon, 20 Oct 2014 07:14:16 +0000
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